The highest valued ‘Sports’ company

Did you know that we have the highest valued Sports Company in all history coming up this year?

WWE is merging with Ultimate Fighting Championship!!

WWE and UFC got merged in an eye-popping deal worth $21.4 Billion. Endeavor Group Holdings (parent of UFC) has now emerged as the highest-valued sports company in the world (WWE is worth $9.3 billion, while UFC is currently valued at a staggering $12.1 billion)

In January 2023, it was reported that professional wrestling promotion WWE was exploring a potential sale, with Endeavor being among potential suitors. WWE’s founder Vince McMahon had stepped down as CEO in mid-2022 amidst a misconduct investigation. WWE was exploring a sale since Jan 2023. It’s important to note that Endeavor Streaming had been providing backend services for WWE’s streaming platform WWE Network since 2019.

On April 3, 2023, Endeavor and WWE officially announced the deal, under which WWE will merge with UFC to form a new publicly-traded company; the name of the new entity was not announced, but it was stated that it will trade under the symbol “TKO”. Endeavor will hold a 51% stake in “TKO”, with WWE’s shareholders having a 49% stake, marking the first time that WWE has not been controlled by the McMahon family. (Note the reference to ‘Technical Knockout’- TKO for all the boxing fans out there!)

Also here is a list of the other top ‘Sporting’ companies in the world!

1. Endeavor Group: $21.4bn
2. Liberty Media: $20.8bn (which owns Formula 1, SiriusXM and a few basketball assets, among others)
3. Kroenke Sports & Entertainment which owns Arsenal F.C
4. Jerry Jones which owns Dallas Cowboys ($11bn+)
5. Fenway Sports Management (FSM) which owns Liverpool Football Club among other sporting assets